Small Business Visual Identity

Chicago-based lifestyle photographer, Tony Favarula, is a master at capturing raw moments of wonder, innocence, and storytelling. He came to me for visual identity help with an idea around a handmade, simplistic end result and I jumped at the chance to play! Tony's photography style is characterized by its spontaneous nature, both on location and in the studio, which inspired me to delve into the world of ink and paint, experimenting with varying stroke weights to achieve a look that exuded a sense of immediacy and organic charm. The culmination of our creative exploration resulted in a final visual logo that strikes a delicate balance between minimalistic elements, clean typography, and an emphasis on a playful and distinctive treatment. This visual identity is not only memorable but also captures the essence of Tony's unique artistic voice, embodying his captivating style