City Council Visual Identity

When Matt Benjamin and his team embarked on their Boulder, CO campaign, they recognized the necessity for a revitalized visual identity design that would engage with the community. Entrusted with this important task, I embarked on a journey to create a mark that blended a playful, unique, and dependable attitude focused on legibility. Understanding Matt's desire for a visual solution that resonated with his campaign themes and possessed the adaptability to transcend into future projects, I approached this identity design with a clear vision in mind: simplicity, memorability, and multifunctionality. With a diverse list of places this visual mark would appear, the final mark resulted in a minimal and bold style that is easy to distinguish from his running mates.