Creative Leadership

As LanzaJet’s Brand Manager, I led the development and execution of creative projects across all brand touchpoints — from the website and social media to event branding and global campaigns. I ensured every element of the visual identity was cohesive, distinctive, and positioned the brand as a leader within the industry. In this role, I also managed international production partners, maintaining brand consistency and excellence across all markets.
 

Joining the company amid a major rebrand, I took ownership of its implementation and evolution. I led the content team through campaign creation, brand strategy, and content development while managing external creative partners to expand our capabilities and reach. Additionally, I mentored junior team members, helping them grow their skills and produce impactful, high-quality work. The result was a strengthened brand presence and a creative team operating with clarity, confidence, and purpose.