Small Business Visual Identity

Embarking on a self-assigned spec project, I undertook the task of conceptualizing a retail brand that encompassed branding, signage, website services, and merchandise. The challenge at hand was to develop a cohesive brand strategy that resonated deeply with the boutique and artisan-focused market. In today's world, where sustainability and eco-consciousness are increasingly sought after, the ultimate objective for this imaginative retail shop was to showcase the talents of local artists while providing the community with goods that left a minimal carbon footprint. It was my mission to craft a brand identity that celebrated the uniqueness of products and conveyed a sense of conscious consumerism. I ensured that every aspect of the brand, from its visual representation to its product offerings, aligned seamlessly with the overarching goal of supporting local artists and fostering sustainability.